Someone may be surprised, but many entrepreneurs are not aware that free advertising can be placed on Google.
If your business is somehow tied to an offline location (for example, you have an office, a warehouse with a pick-up point, etc.), this article is 100% for you.
I’ll tell you in detail how, without spending a dime, get into the top Google search results , increase traffic and attract even more customers.
Why is free advertising on Google important to your business?
Firstly, it will not cost you a dime, it will only take a little time to configure and maintain. Secondly, it is from Google. So, you will get extra points from one of the main search engines.
In addition, among the main advantages:
displaying your company on the map;
increase traffic to the site;
receiving real feedback from visitors and customers;
displaying your company in the top of search results;
obtaining additional data for analysis, for example, about the number of customers who returned, or popular hours of visit.
To achieve this, you will need only one service - Google My Business . With it, you can post information about your company on Google+, Search, and Maps.
How does this affect ranking?
If you post a link to a new article on Google+, this will speed up its indexing. Each repost of this post has a positive effect on SEO, raising your post higher in search results.
In addition, the followers of your Google+ page are matched by the results of the posts that fit the query. And this is on the first page. And as you know, everyone is viewing it. The more relevant the entry, the higher it will be in search results.
How does free website advertising on Google work?
Suppose you make a request "psychologist, Kiev." Companies that have added their organization to Google My Business are placed after advertising in second place in search results. Not bad, okay? Especially considering that this is absolutely free!
search results for the keyword "Psychologist, Kiev"
Ready to take advantage of these benefits for your project? Then let's get started.
How to advertise on Google for free?
What data will you need?
A brief description of your project.
Phone number, address, website, business hours, etc.
The logo or photo of your office, store or establishment.
Step number 1. Set up account
Go to Google My Business and click the button that you see.
how to place free google ads
Your Google My Business account is tied to a shared account. That is, if you do not have the latter yet, you will need to create it. The service will tell you how to do it.
In the search box, enter your project name or address. If not listed, add.
Step number 2. Fill out the newsletter
Indicate all the necessary data, namely:
title;
country
the address;
city;
postcode;
company’s primary phone
category.
Be sure to check the box at the end if you work with clients remotely or away. After that a window will appear. Indicate in it in which cities or at what distance from the location of the company your target audience is potentially located.
This is necessary so that people can find you on a map or through a search when they look for similar services or products, like yours, in a specific area.
Step number 3. Confirm your business is real
Within a couple of weeks, an email with a special confirmation code will be sent to the address that you indicated in the company profile. This action will open access to many additional features.
There is an alternative option - to verify the authenticity using the phone. More about him here .
Now you can skip this step. But if you want to know about your business, its existence must be confirmed.
Step number 4. Complete the profile
Add logo, photo, work time. Be sure to fill out a short description. Use the keywords for which you want the company to be found in the search. Just do not overdo it with the "keys", the description should be written primarily for people.
You can always edit the profile data. To do this, in the upper right corner there is a "Change" button.
Step No. 5. Follow the information and comments.
Quickly update information about your company:
working hours;
the address;
site.
Track comments and try to respond to them, especially negative ones, causing a person to engage in dialogue. But do not ignore the positive comments. Thank the person, he will be pleased.
Step number 4. Complete the profile
Add logo, photo, work time. Be sure to fill out a short description. Use the keywords for which you want the company to be found in the search. Just do not overdo it with the "keys", the description should be written primarily for people.
You can always edit the profile data. To do this, in the upper right corner there is a "Change" button.
Quickly update information about your company:
working hours;
the address;
site.
Track comments and try to respond to them, especially negative ones, causing a person to engage in dialogue. But do not ignore the positive comments. Thank the person, he will be pleased.
