Casio has a long history for going into collaboration with many innovative brands under their G-SHOCK and Edifice ranges to design exclusively styled timepieces that appeal fans of both brands. Let alone G-SHOCK has released numerous co-branded timepieces that have been nailing it with their design and innovative themes.
The latest collaboration is done with KITH the renowned downtown New York retailer that has significance for having rear sneakers and apparels. KITH is also famous for its collaboration with other major brands for introducing unique trendy apparels. This time KITH and Casio G-SHOCK have joined hands for a third new co-branded timepiece, this time in Rainbow under the GM-6900 series.
The KITH’s founder, Ronnie Fieg came to New York in ‘90s, so that era has always maintained a significant influence on him. So this new collaboration is no exception, because the most ’90 profiled Casio G-SHOCK 6900 series has been opted for it. The collaboration is well-timed as the GM-6900 series completed its 25 years run last year.
Till now it’s the third time that KITH has gathered up with G-SHOCK to release a 6900 series timepiece with some unique touches. The first ever collaboration timepiece was introduced with white resin case and rose-gold coloured accents, as a backlit dial button and protection bars over the case. Further the KITH and G-SHOCK offered a full rose-gold colour finished case in 6900 series that was more of a luxury fashion statement.
This time the GM-6900 has retained its forged metal bezel but with a dash of unique colour choice. The KITH has opted to go for an iridescent rainbow finish on their G-SHOCK GM-6900. The colour choice is unique and vogue. Acquiring this unique colour is not an easy task. The casing is treated with an extensive sampling method to achieve this unique iridescent finish.
The end result is pretty jaw-dropping and amazes anyone who sees the watch for the first time. It creates a sudden strong impact on the viewer and yet retains its classic 6900 silhouette. The watch is immediately recognisable as the GM-6900 series. Just to comprehend the flexible design language of GM-6900, if the G-SHOCK by John Mayer is compared to KITH’s Rainbow model, both are worlds apart but significantly true to its design and legibility.
If you have been following news and updates in the world of luxury watches then you can understand the attention a Rainbow finished luxury watch gathers up. Several Swiss luxury watch brands have introduced their piece of rainbow finished watches but every other new addition seems to be better than others. Among the true watch enthusiasts the most admired and valued rainbow watch is Rolex “Rainbow” Daytona. The double take by Rolex at rainbow timepiece was done in 2019 with multi-colour gemmed bezel Day-Date 36 Ref. 128345RBR. Few other names that offered rainbow finished timepieces were Breitling, Parmigiani Fleurier, Jacob & Co., Hublot, Roger Dubuis and Zenith.
