An ideal marketing campaign will not only reunite you with your customers, but also help spread positive rumors about your company. However, mistakes in marketing can easily take away your huge profits.
Below are the five most popular marketing mistakes.
Top 5 Marketing Mistakes
First marketing mistake - lack of research
In order to clearly determine the effectiveness of any marketing effort, it is necessary to constantly research and analyze the market. Constantly exploring the market and your environment, you can confidently offer the client what he is really interested. This may be, in fact, a new product, a unique packaging or an ideal price. Anything, however, knowing the mood of the market, your company will be able to go ahead.
The second marketing mistake is incorrect positioning.
Any of your marketing efforts, however ideal they might be, can end in nothing if they are directed in the wrong direction. Conventionally, if your company is positioning itself as “the company with the best service” or “the company is the lowest price,” so please kindly match this. Or change your position.
The third mistake is the lack of a unique sales offer.
UTP (unique selling proposition) - this is what clearly distinguishes your company from competitors. If there is no UTP, then it needs to be urgently created. And if it is known, at least to your marketers, then it should be published in any kind of advertising and PR. Make the UTP philosophy of your business.
The fourth mistake - the inability to get and keep loyal customers
It is necessary to take into account the simple truth: 80% of sales are done on regular customers of the company and only 20 on new ones. Our main task as marketers is to make it so that it is. I am not saying that it is not necessary to attract new customers, but the main thing is not to lose existing ones. And by the way, attracting a new client will cost you 5 times more than holding an old one.
Fifth marketing mistake - lack of attention to customer needs
Do you know what your customers wish for? If yes, then hats off, keep it up. However, as practice shows, very few companies represent what their client really wants. To avoid this error, it is necessary to study your customers and identify their true needs. How to do it? There are a lot of ways to study customers, I think in the near future I will write an article on this topic, so welcome .
And this is all for now. Here I tried to list the main mistakes in marketing. In fact, there are many more, but you have to start somewhere.
Add paragraph text here.
